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LG Uplus Corp.

Corporate Milestones

2013 2013. 07
LG Uplus' corporate bond issue ratings upgraded to AA by the top three Korea rating agencies: Korea Rating, Nice Rating and KIS Rating.
All have decided to upgrade LG Uplus' corporate bond credit rating from AA- to AA with a stable outlook from the stabilized wire/wireless business portfolio and strong revenue growth from the increased number of LTE subscribers and its quick reaction capability to adapt to the changes in the competitive landscape.

2013. 06
One million U+Navi LTE users within a month of its service release.
The competitiveness of the service is that the customer doesn't require huge data download or updates to receive the latest navigation services. The customer of U+NAVI has direct access to the cloud server allowing the user to access 3.6 million different destinations.

2013. 05
LG Uplus' IPTV offers '4-way HD multi-view' service first in the world.
u+tv G became the world's first, for real time channels to be viewed in 4-way, allowing users to watch 4 difference channels simultaneously.

'Full Cloud & Full HD, Core LTE Services' released and expected to change LTE paradigm.
"U+HDTV 2.0 (upgraded from previous U+HDTV), nations very first full HD Cloud game service, "C-games" and "U+HD Music", total of 5 core LTE related services will truly differentiate LG Uplus' LTE competitiveness going forward.

2013. 04
LG Uplus, first to introduce "Unlimited Voice/Data/Message Tariff Plan" in Korea.
Unlimited Voice users can use unlimited voice/data/message to other carriers' subscribers. 8 new competitive tariff plans announced. And from LTE Voice Unlimited Freedom 69 plan and above, calls & messages within LG Uplus' network as well as network of other carriers are unlimited.

2013. 03
LG Uplus, first to offer 'Full HD' IPTV service in Korea.
Previously used interlaced scanning signal is switched to progressive scanning method, MAAD(Motion Adaptive Advanced De-interlacing) to offer twice the sharper image than the previous IPTV. Also, outgoing bandwidth for image has been expanded to 10Mbps from 7Mbps, offering higher definition images than previous local fixed-line channels.

2013. 02
LG Uplus commercializes "pico-cell" solution first in the nation.
LG Uplus became first Korean operator to develop pico-cell, small LTE base station, with Huawei. Pico-cell allows around 200 users within 100-200m radius boundary to use LTE NW with more stable service quality and LG Uplus plans to expand within Seoul and 6 major cities where high data traffic occurs.

2012 2012. 10
'u+tv G', IPTV with Google TV launched first in the world.
LG Uplus' IPTV now service more abundant HD contents on its IPTV with YouTube, Google Play Apps allowing users the new experience on the TV.

2012. 08
First to launch Voice over LTE (VoLTE) service in the world,offering the HD voice call quality.

LG Uplus' reached 10 trillion subscribers for the first time.

With the momentum of 4G LTE, LG Uplus' cumulated 10 trillion subscribers.

2012. 07
First to introduce C-games, cloud game service in Korea.
C-games allows users to experience richer gaming experience on their mobile devices without having to download or update the application frequently by directly connecting to the cloud game server. Fast and stable LTE network allows users to play the games straight from the server and also allows users to enjoy the same content on various devices.

2012. 06
Smart home phone, 'Galaxy 070 Player' introduced.
Ordinary home telephone now comes in smart phone specifications allowing users to enjoy same experience they have on their mobile devices (from watching mobile IPTV, web browsing, listening to music, etc). Also, home monitoring system, voice control, HD video calls; radio functions are included in 'Galaxy 070 Player'.

2012. 03
World's first operator to complete full nationwide LTE network.
LG Uplus became the first operator to have full nationwide LTE network globally within 9 months.

2012. 02
LG Uplus' 8 million Wi-Fi zones now opened to all subscribers.
Regardless of which carrier users are using, they can now connect to U+zone for Wi-Fi connection.

2011 2011. 09
Launch the home monitoring service called "Mom's view"
Open the one stop on-line shopping mall, "U+ Square"

2011. 08
Open up the LTE open innovation center
Launch the exclusive game platform, "Game box" at the first in korea

2011. 07
Launch the very first 4G LTE frequency in Korea
Launch "U+ Box Web Office" service on cloud
Co-promote the U-Health business with Dongguk University
Launch the animal companion SNS called "pet loves me"

2011. 06
Co-launch the world first home smart phone with Samsung
Electronics A trategic sign the MOU with GS Caltex

2011. 05
Upgrade the retail stores and called "U+ Square" ahead of 4G LTE launch
Launch the B2B cloud service called "Cloud N"

2011. 04
Launch the customizing social shopping "Ding Dong" on LBS Build up the Rev. B network in Nationwide
Launch the very first Wire-Wireless N-Screen service, called "U+ Shoot & Play"

2011. 03
Develop an exclusive Tablet PC magazine editing solution

2011. 02
LG U+ Co-promote the tele-education business with "Korea National Open University"

2011. 01
Launch the first SNS called "wagle" & "placebook" among the Korea telcos
Launch the integrated banking app. called "money wing"

2010 2010. 06
Office building's move to LG U+ Tower at Seoul Station

2010. 05
Secure 800MHz frequency band Create Post-telecommunication fund to secure future growth engine Provide fast downloading service of Korean SAT Lecture from EBS (Education Broadcasting System)

2011. 04
Commercialize School-specific IPTV called "myEdutv" Release free online e-photo book service

2010. 03
Launch "OZ Smart Payment System" providing voice call, data communications and SMS messages simultaneously Establish "so called" a "Blue Board" for both better communication system and brining about technological innovation

2010. 02
Release "Oz Gift" that allows users to give presents to their people in anywhere and every time

2010. 01
Start a "smart spam blocking service" with a strengthened technology to filter SMS messages. Found a unification of LG Telecom

2009 2009. 11
Received the approval for the merger of LG Telecom, LG Dacom, and LG Powercom at an extraordinary general shareholders meeting

Released a discount program which guarantees the price for a certain period in-place of offering mobile phone subsidies

Donated 2,000 mobile phones that can read books to LG Telecom customers who are blind

2009. 10
Build 2,000 multi-mode base stations that reduces power usage by 50%

2009. 08
Released a new combo plan called "OZ Essence Flat Rate Plan",which includes wireless internet

2009. 06
Started Google Map service for mobile phones

2009. 05
Released the LG Telecom multi-function mobile chip Changed the signboards of 1,700 stores around the country to OZ

2009. 02
Released teenaged-oriented brand "teenring"

2008 2008. 05
Released Plus Mobile Plan

2008. 04
Relisted on the KOSPI Released "OZ" 3G Data Service

2008. 03
Released New Basic Mobile Plan

2008. 01
Lowered MS Monthly Flat Rate

2007 2007. 12
Surpassed 7.8 million subscribers

2007. 11
Launched gas discount program with GS Caltex

2007. 10
Received MOCIE Minister's Award for Service Quality Innovation from KATS

2007. 09
Launched PassON expressway toll payment service

2007. 06
Inducted into Corporate Governance Hall of Fame by KCGS Received Award of Better Board from KCGS

2007. 05
Launched Phone < fun mini shop chain in subway stations

2007. 03
Launched "Today's Headlines" home screen news and information service

2006 2006. 12
Surpassed 7 million subscribers

2006. 11
Launched mileage program with Asiana Airlines

2006. 09
Acquired Korean industryˇ¦s first ISO 20000 certification

2006. 06
Received Award of Excellence KCGS for fourth straight year

2006. 05
Launched Home Zone fixed-line replacement service

2006. 03
Launched worldˇ¦s first commercial terrestrial DMB service

2005 2005. 10
Announced new brand identity, "Happy Change"

2005. 05
Announced support initiative for small and medium-size enterprises

Announced new vision, "The People Company"

2005. 01
Launched Phone < fun experience store chain

2004 2004. 12
Launched MusicON integrated music portal

2004. 11
Surpassed 6 million subscribers

2004. 09
Launched BankON IC chip-based mobile banking service

2004. 04
Launched Customer Champion Value Proposition (CCVP) initiative

2004. 02
Surpassed 5 million subscribers

2003 2003. 09
Launched BankON IC chip-based mobile banking service

2003. 04
Launched Customer Champion Value Proposition (CCVP) initiative

2002 2002. 09
Launched world's first infrared-based mobile payment service
2001 2001. 08
Acquired 3G spectrum license

2001. 05
Surpassed 4 million subscribers
Launched CDMA2000 1x network

2000 2000. 09
Listed shares on KOSDAQ exchange

2000.02
Launched "Khai" brand targeting the N-Generation

1999 1999. 09
Ranked No. 1 in call quality in MIC survey

1999. 05
Launched Korea's first commercial wireless Internet service

1999. 02
Surpassed 3 million subscribers

1998 1998. 09
Surpassed 2 million subscribers

1998. 02
Signed strategic alliance with British Telecom

1998. 05
Surpassed 1 million subscribers
Launched world's first CDMA wireless data service

1997 1997. 10
Launched nationwide PCS service

1997. 07
Opened first Call Center

1997. 06
Established Network Management Center (NMC)

1996 1996. 07
Established as LG Telecom, Ltd.

1996. 06
PCS license acquired by LG Group

updated 17th July, 2013


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